How to Properly Market and Promote Your Book Online

Jasmina Lozevska November 12, 2017 Comments Off on How to Properly Market and Promote Your Book Online




Fact: If you do not know how to promote your book online, then, you can’t sell your books.

But first, do you know that there is a difference between marketing and promoting your book?

Marketing your book comes before publishing it. While promoting your book comes after publishing your book in which case it is now available to be consumed.

Part of the marketing your book involves crafting the title of your book as well as deciding the logos and the colors for your book’s cover.

In this article, you will discover 3 free and low cost but effective means of promoting your book.

Let’s get started…

1. Social media

Depending on the social media where you are most active in, social media is a very good means of promoting your book.

You can share teasers with your followers so that you can hook your prospective readers.

If you can, involve your relatives, friends, and colleagues in the promotion. They will surely help in spreading the word and happily promote your book online. 

The key to a successful promotion of your book on social media is that you must have a targeted group of followers. That is, those who are interested in the genre of your book.

When you have this group of followers, you can start by posting a daily journal of your journey to the completion of your book.

When it is ready, you can start sharing snippets from it to drive more interest.

You can also any other social media platform provided it is one where you are the most active and you have a good following.

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2. Use Goodreads

Here is a simple 3-step checklist you can use to make the promotion of your book successful on Goodreads;

  • Follow reading lists
  • Join book clubs
  • Network within the community and create your own community within that community. When your book is out, this community will be the first to read your book and even spread the word. Just ask them to do so in a nice way of course.

3. Events or conferences

There are some events and conferences that take place on the internet through webinars where you can promote your book online. 

If you can get yourself to speak at either or all of these events, you can promote your book.

The key to getting the speaking gigs is to agree to speak for free, while you reach an agreement with the organizer of the event to sell your book after you are done speaking.

Another way to use this ‘speaking at events or conferences’ technique is to gather contacts of those attending your speaking sessions.

When you have their contacts, you can build a relationship with them and ultimately sell your books to them by using email service providers such as Getresponse.

Now that you know these methods, there’s just one thing left for you to do – take action!

So go ahead, create your social media presence and start to build your following.

And do it today, because the sooner you get started, the sooner you’ll creating the buzz for your book!

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